National Indigenous Television – starts in Sydney

http://nitv.org.au/

NITV Goes Free-to-Air Across Sydney – NITV Broadcasts to Channel 40

National Indigenous TV (NITV), a 24 hour, Indigenous television service, will launch in Australia’s largest free-to-air television market on Monday 27 October 2008.

Tune in to digital Channel 40 via the DIGITAL FORTY FOUR network to catch a range of programming that includes a daily news and weather service created by and for Indigenous people, award-winning sports programs, stunning dramas, insightful documentaries, cultural programming, music events, children’s shows, hilarious comedy, Indigenous lifestyle and reality series, and entertaining movies.

NITV will be available to those of the 3.8m people in the Sydney metropolitan area covered by the service who currently receive digital terrestrial television free-to-air signals. The service will be carried on Broadcast Australia’s digital free-to-air television trial platform known as DIGITAL FORTY FOUR. NITV can be found on digital Channel 40. For those not currently receiving digital television, the service can be received through the purchase of a set top box or digital television set. Details of the coverage of this service can be found at http://www.nitv.org.au.

NITV has been established by Aboriginal and Torres Strait Islanders to improve and enrich the lives of all Indigenous peoples. With the very best of Australian content, NITV aims to inform, entertain and educate, preserve native languages, and showcase the rich diversity of Indigenous cultures and creative talent from all over Australia.

NITV is also available via Foxtel, Optus and Austar networks on Channel 180, on TransAct subscription television services in Canberra on Channel 502 and on Neighborhood Cable subscription television services in Geelong, Ballarat and Mildura on Channel 6.

Apart from Sydney, NITV is available terrestrially free-to-air is via 151 analog terrestrial transmitters in the remote areas of Australia and direct to home satellite.

All services transmitted by Broadcast Australia on DIGITAL FORTY FOUR are part of a trial which allows the Federal Government and Broadcast Australia to undertake technical testing and assess audience interest in certain TV open narrowcast and data-casting services.

“I am delighted to work with Broadcast Australia to transmit NITV to a whole new audience. I know that the people of Sydney will embrace NITV and its immensely diverse programming” said NITV CEO Patricia Turner. “It is very important to us at NITV to now be available to the single biggest indigenous population of any area in Australia.”

The latest census indicates that nearly 60,000 indigenous Australians live in the Sydney metropolitan area. Turner also indicated that NITV is an important and relevant service for all Australians, not just for indigenous peoples.

NITV will enhance the line up on Broadcast Australia’s DIGITAL FORTY FOUR trial from Monday 27 October 2008. Tune into digital Channel 40 for a range of NITV highlights that include Indigenous news and current affairs, sports, comedy, drama, movies, documentaries and children’s programming.